I Wore a Different Perfume Every Day for a Month—These 7 Earned Me Compliments

Growing up, the bottles of body sprays, lotions, butters, and eau de toilettes that lined my bathroom vanity were far sweeter than a desert-filled episode of The Great British Bake Off. My

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I Tried On 10 “Famous” Fashion Items IRL—Here’s My Honest Verdict

More often than not, what the fashion world crowns an It piece and what we actually want to own are two very different things. As a digital fashion editor, I’m constantly scouring the

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Kate Middleton Just Wore A Pair of £30 Trainers From M&S

It’s not often that we see Kate Middleton in trainers, but that’s exactly what the Duchess was wearing today when she visited the London Stadium at the Olympic Park in Stratford.

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Kate Middleton Just Wore a Pair of £30 Trainers From Marks and Spencer

It’s not often that we see Kate Middleton in trainers, but that’s exactly what the Duchess was wearing today when she visited the London Stadium at the Olympic Park in

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This £79 Topshop Coat Is Making Waves In Fashion Circles

The role of an editor at Who What Wear involves spending a lot of time looking through outfit pictures on Instagram and sifting through hundreds of street style pictures that

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It’s Only February, But I Know This Will Be the #1 Sandal Trend for Summer

I never thought I’d love the thong sandal trend but I’ve been completely turned around. How? Well, for starters I’m a massive fan of the ’90s minimalist trend. Then I also

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It’s Only February, but I Know These Will be the #1 Sandal Trend for Summer

I never thought I’d love the thong sandal trend but I’ve been completely turned around. How? Well, for starters I’m a massive fan of the ’90s minimalist trend. But then I

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From Zoë to Kaia, These Are the Best Dressed Celebrities at Fashion Week

And just like that, it’s back! New York Fashion Week kicked off the month-long marathon of fashion shows and presentations, which take place across London, Milan and Paris. Globe-trotting editors,

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The 6 Classic Trainers You Can Always Wear With Jeans

Beyoncé and Jay Z, Mary-Kate and Ashley, peanut butter and jam… Some things are just better when they come in pairs—jeans and trainers included. There’s arguably no other combo that’s as

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6 Accessories That Became Cult Buys This Month

Even for those who don’t work in the fashion industry, it can be profoundly interesting to see the way trends present themselves over time. Sure, you might be aware that

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